Richard Perrin, Professor at the University of Nebraska, once wrote \u201cOrganizational culture is the sum of values and rituals which serves as \u201cglue\u201d to integrate the members of the organization.\u201d No two businesses can have the same culture. Every business has its own unique culture, which makes it distinct from competitors. The work culture is shaped by incentives, which creates a brand image in the organization. A brand image can be defined as the actual impression perceived by the consumer. The culture is set by a group of people working to achieve a goal evolving from a set of mutual beliefs, ideologies, values and attitudes.\nThe organization\u2019s culture can affect the individual\u2019s life both at work and personally. \nWe all know that families can vary attitudes and mentalities. A shared culture in the workplace gives the employees a sense of unity and understanding toward each one of his\/her coworkers. The culture further assists people of all backgrounds, traditions, and skills to work together ensuring everyone is treated fairly. No employee wants to feel neglected or treated unfairly. A poor work atmosphere can result in a poor work ethic. A culture minimizes all of this. It assists the business to bring out the best of the employee. To demonstrate, a simple task such as having employees clock in on time helps individuals turn into successful professionals and become or even continue to be punctual.\nOrganizations that reward hard workers are those who signify all employees to strive to perform their best at all times. Recognition is extremely motivational and those are who rewarded will influence other employees around them to achieve for better and also make them better. This promotes a comfortable work competition that allows the business to flourish.\nIn regards to a comfortable work environment, employees who are comfortable are known to be more loyal. When an individual truly cares about the organization they work for, they tend to work harder and become more loyal to their management teams, superiors, and fellow coworkers. Loyal employees not only work hard, but they want to work to contribute for the success of the brand.\nAn organization\u2019s culture provides strategic direction by implementing rules, regulations, and policies. \nThe implementations of the RRP inspire employees to not only fathom, but recognize his\/her role and how they contribute to the company\u2019s success. Understanding the role you hold, will support you to feel at liberty to accomplish each work task ahead of the deadline. Even new employees will feel empowered to interpret the culture and work hard to mold to the environment.\nBoth the employees who work for the company and the consumers are always determined by the culture. The culture of a workplace directs the way the employees behave inside and outside of the business. An organization\u2019s culture is a key component to its success and has a strong impact on the unity, effectiveness, loyalty, and strategic direction of the business.