\n\u00a0\n \nWalmart\u2019s Marketplace is constantly looking to add valuable suppliers to its network. If you are lucky, you might receive an invitation to join their Marketplace. \u00a0Marketplace enables small businesses to reach a projected 80 million consumers. \u00a0In addition to a major audience reach, small businesses can sell their products alongside Walmart and other major retailers. \u00a0With such a strong reach, solid reputation, and diverse mix of products, selling on Marketplace seems like a good fit. \u00a0So, how does a brand sell on Marketplace?\n \n6 EASY STEPS – BECOME A SELLER AND RECEIVE PAYMENTS ON WALMART\u2019S MARKETPLACE!\n\n1. BEGINNING THE APPLICATION PROCESS. \n\u00a0Unlike marketplaces such as Etsy or eBay, Walmart\u2019s Marketplace requires a little more than an e-mail and password. \u00a0To join the 500+ retailers currently selling on the Marketplace, a brand must go through a short application process. \u00a0First, a brand will request an invitation from Walmart to sell on their Marketplace. \u00a0Then, once an invitation has been accepted, the prospective seller will be required to complete a standard application. \u00a0Upon receipt of the application, Walmart will review the brand to see if it will be a good fit for the Marketplace.\n2. WALMART REVIEWS THE APPLICATION\nWalmart then carefully reviews each applicant interested in selling on their Marketplace. \u00a0As a major retailer, they want to protect their name and reputation. \u00a0Walmart will look at other places a brand sells such as Amazon and eBay. While there are many indicators they will look at, there are a few that stand out.\u00a0 Customer feedback on any sales outlet will be something under scrutiny.\u00a0 If a brand receives a great deal of negative feedback, that might be a liability for Walmart.\u00a0 Conversely, a lot of positive feedback would make for a coveted seller.\nIn addition to feedback, a brand\u2019s product catalog will be evaluated.\u00a0 They will review the items in the catalog and then determine whether they are a reseller or a brand owner. While both are allowed, brand owners are more desirable. Walmart will consider where a brand\u2019s products are in the retail life cycle.\u00a0 In addition, they will check how well a seller meets consumer demand and review its return policy.\n\u00a0 3.\u00a0 APPROVED SELLER, NOW WHAT?\nA few weeks after a brand has submitted their application to sell, they will know if they are approved.\u00a0 After approval, Walmart will send an agreement that will need to be in place before items can be uploaded.\u00a0 Now the fun begins!\u00a0 \u00a0After the agreement has been received, it is time to start uploading the product list.\u00a0 \n\u00a04.\u00a0 GETTING LISTED\nAfter registering and signing, it is time for a brand to list their products.\u00a0 This is the lengthiest part of the process.\u00a0 In all, there are about 20 steps in the entire process.\u00a0 The first few steps include creating a login and setting up the brand\u2019s account.\u00a0 Upon completion, the category in which they are selling will be selected.\u00a0 Picking the correct category is crucial. The brand will then be able to download an excel sheet that corresponds to that category.\u00a0 The sheet will have all the fields pertinent to uploading products to the Marketplace.\u00a0 The sheet will include mandatory and optional information for each product.\u00a0 Each excel sheet can handle roughly 2,000 products.\nOnce the excel sheet has been filled out and saved, the next step is to upload the file to the new items portion of the brand\u2019s account.\u00a0 Now the items will be uploaded into the seller\u2019s inventory. This is done through another excel template.\u00a0 There is also the option of bulk updating or per item.\u00a0 Once the inventory has been loaded into the template and made live, it is go time.\u00a0 The brand is in business.\n\u00a0 5.\u00a0 MORE SELLING INFORMATION \nOn occasion, a brand might sell an item that is also offered by Walmart or another retailer.\u00a0 In this case, the \u201cbuy box\u201d comes into play.\u00a0 A \u201cbuy box\u201d is the box in a product description that gives the price of a retailer and what other sellers are offering.\u00a0 To \u201cwin\u201d at the buy box, a seller will want to have the lowest price including shipping and handling costs.\nThere are also many plugins that can help with inventory management and fulfillment.\u00a0 Plugins are important because Walmart requires its Marketplace sellers to fulfill their orders themselves.\u00a0 Having an inventory management program in place is recommended as it provides ease to the fulfillment process and keeps excellent tabs on inventory. \n\u00a0 6. AFTER THE SALE\nSo, how does a brand get paid once transactions have gone through and orders have been sent out?\u00a0 When a seller signs their agreement, they know their selling period.\u00a0 At the end of the period, a report is generated detailing all sales and payment information.\u00a0 Becoming a seller on Walmart\u2019s Marketplace will extend a brand\u2019s reach, yield increasing sales and profits, and create opportunities for growth.\n \nSharon Shichor\u00a0is the CEO of\u00a0Eighteen Knowledge Group LLC, your solution and knowledge base for brand building and getting your products in the hands of consumers. With over 15 years of wholesale-retail experience, she speaks the language of Walmart fluently.\nLike what you read? Want to learn more about becoming a seller on Walmart\u2019s Marketplace? Visit our\u00a0Company page\u00a0and\u00a0blog\u00a0for more on subjects that affect your company\u2019s daily operations the most!