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Walmart is Saying Goodbye to Shipping Pass, Revealing a New Customer Friendly Free Shipping Program

In a highly competitive retail environment, Amazon and Walmart have used varied strategies to outdo each other. Often, these tactics include …

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Optimize Your Product Descriptions for Amazon

If you’ve bought anything online in the past year, chances are a number of your purchases were through Amazon. The e-commerce retail giant has …

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SEO Trends You Need To Know For 2017

Search engine optimization (SEO) is a tool businesses use to stay ahead of the competition. In its simplest form, it helps a site’s content rise …

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Walmart and Jet: A Match Made in Heaven?

Earlier this year, Walmart acquired Jet for .3 billion. At first glance, the two companies use opposite retail models. Walmart owns the …

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Product Description: How Important Is it to Product Visibility?

IMPORTANCE OF A PRODUCT'S DESCRIPTIONYou have the most amazing product but no one is buying it. You are puzzled. How could this be? You know …

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A Tale of Social Compliance That’ll Keep You Awake at Night

It was about Mr. Sheehan’s bed time. He slipped into his 800-thread count bed sheet. Although he’s never believed it’s actually 800-thread count as …

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Does Quality Packaging Really Matter in Online Shopping?

We’ve all heard the term “Don’t judge a book by its cover.” For many consumers, that is exactly what is done to determine the value of a product. …

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The Future of Retail Through the Lens of the Walmart and Jet.com Deal

The Future of Retail Through the Lens of the Walmart and Jet.com DealThe 3-Billion- dollar deal that joined Walmart and Jet.com is the beginning …

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Marketing's Role in Supply Chain Management

Marketing’s Role in Supply Chain Management A Supply Chain Management (SCM) team's job is to supervise materials, information and finances related …

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What Happened to the Sales and Marketing Industry?

What Happened to the Sales and Marketing Industry? Align Sales and Marketing Teams - Maximize ROI and Marketing Efforts! It used to be that the …

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The Forgotten Value of Publicity

Often confused with its counterpart, advertising, publicity is much more powerful. Specifically, publicity uses direct communication with the media.…

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Keep Your Millennial Customers by Engaging the Way They Want You To!

The way customer service is delivered has changed drastically since the introduction of the millennials in the workplace. It is no surprise that the…

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Content Marketing vs. Social Media Marketing

Many look at the similarities in Social Media Marketing and Content Marketing and assume that they are the same concept. Although they may overlap …

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The New Face of Marketing

Long gone are the times where we would hold our most coveted company secrets away from our consumers. With the rise of the Internet and social …

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