Digital Marketing Strategies

A marketing budget allocation is different than what it used to be. What is Digital Marketing? In this age in time, any company needs visibility online. Even when you’re not actually selling a product or service through your website, your brand or service will need to be visible when potential customers are searching for similar products or services to yours. Over 80% of shoppers use the web to search information about product and services before making a decision to buy. You want your brand or service to show up when potential customers are searching. Eighteen Knowledge Group offers a wide range of Digital Marketing strategies that will enable you to achieve just that.

Search Engine Optimization (SEO)

Everyone needs SEO. Without it, it’s like opening up a store and not putting the sign on. While most people have heard the letters S-E-O they do not know exactly what it is or how to use it. SEO is the process of optimizing the way search engines such as Google, Bing, Yahoo, AOL, Ask, and Baidu will rank your web page. Most people would think SEO is Pay-per-click advertisement, but that is not the case. While PPC is necessary in most case, SEO is purely organic relying solely on content. Eighteen Knowledge Group uses the latest techniques of content creation, and content management to put your web page in the best position to successfully rank higher on search engine’s results.

Social Media Marketing (SMM)

How do you achieve brand visibility online? Social Media Marketing is one of the better ways to tell your brand’s story thorough social media platforms, engaging posts, and creating a community with your audience. SMM is all about gaining visibility by going to the places where your potential customers are, knowing what content your customers will engage with and providing it to them. Eighteen Knowledge Group will build a social media strategy tailored to your company’s needs.

Pay Per Click Marketing

Unlike its organic counterpart in Search Engine Optimization (SEO), PPC is a paid advertisement option. PPC ads appear above the organic searches in the first 1 to 4 spots when a keyword is searched in a search engine. While organic SEO can take a few months to show results, PPC can instantly drive traffic to your website. It allows you to react to changes in audience in hours not weeks. It is one of the most popular forms or marketing to get traffic to your site.

You can start with a small budget to test and analyze results before spending your entire advertising budget. Creating the perfect PPC strategy requires knowledge and experience. While you know best the keywords people may be using to get to your services or products, Eighteen Knowledge Group can be of great assistance managing the day-to-day that is involved with running such ad campaign. A lot of analytics goes into decision making of which keyword to choose and what is the perfect budget. Therefore, you may want to explore how we can help you perfect your PPC campaign.

Email Marketing Services

Will email marketing services annoy my customers? Should I create emails myself or hire someone else to do it? Should I use an email marketing service or just send emails from our company email server?

These are all questions that any company executive would and should  be wondering. Email marketing is part of a business day-to-day, week-to-week, or month-to-month marketing efforts. It is one of the best solutions to keep your customers in the know. You can inform them about new products, services, or promotions your company is introducing. Those emails can also give your customer quality information about interest they may have that are related or linked to your service or product such as lifestyle advice, leisure recommendations, industry knowledge, and analytics.

Eighteen Knowledge Group builds email marketing strategies to maximize ROI when it comes to creating the perfect email content to choosing the right way to distribute it. This will help answer whatever questions your company may have about what you should write to your customers, what would be most engaging, and what will result in better conversion. There’s a lot to think about before sending mass emails to your customers.

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