This year, e-commerce will change the retail game once again. \u00a0In the past, product descriptions, search engine optimization (SEO) and content marketing were the e-commerce giants. \u00a0While those e-commerce tools will remain important, new significant technologies will emerge in 2017. \u00a0The newest trends come from previous innovations. \u00a0New platforms including Chat Bots, Augmented Reality (AR) and Artificial Intelligence (AI) will focus on improving the customer experience.\nHow will these three technologies affect the competitive e-commerce arena?\n \n\n\nTHE CHAT BOT\n\n\n \nChat bots aren\u2019t new but they have been reimagined. \u00a0Chat bots are a way to have a touch point with an online consumer. \u00a0That touch point can make a great first impression on a consumer thus creating a positive experience. With re-imagined chat bots, they now have the ability to work across different platforms like SMS, Twitter, and WhatsApp. \u00a0 Since each platform has its own type of user, it will be important to employ a multiple outlet strategy. \n Chat bots, a great introduction to the customer experience, they can then transition over to a customer service professional. \u00a0While 2017 will be a big year for this technology, it isn\u2019t quite there yet. \u00a0The use of chat bots is still in its infancy and needs to be monitored. \u00a0An unmonitored chat bot could create major problems due to its new technology. Make sure to keep a close watch. \u00a0\n \n\n\nAUGMENTED REALITY (AR)\n\n\n \nWhile Pok\u00e9mon Go may not be the juggernaut that it was this past summer, it put Augmented Reality (AR) in the forefront. \u00a0\u00a0But what does that have to do with e-commerce? \u00a0Many marketing professionals believe AR will be a huge trend in e-commerce. \u00a0They think that it will allow consumers to \u201cshop\u201d their favorite brands through AR. \u00a0This will create a new shopping experience that has the potential to be a favorite. Thus, a touch of a button will connect the customer to a service professional in the AR shop who will provide additional information and support.\n \n\n\nARTIFICIAL INTELLIGENCE (AI)\n\n\n \nArtificial Intelligence (AI) also has the potential to revolutionize e-commerce. \u00a0With the rise of Alexa and Siri, a desire for this technology has been established. First-generation AI devices purpose is to quickly do research and then to provide the consumer with its results. \u00a0This will be a big help to e-commerce retailers. Their AI device or bot will be able to provide the consumer with product information in no time. \u00a0\nWhile these technologies are very important for 2017, it will only be in the theoretical sense. Actually, they will probably not be rolled out until the early 2020\u2019s. \u00a0This year, testing will explore possible areas where these intelligent technologies are useful. It is important now, though, for retailers to start to understand the potential impact and implementation of these new and exciting platforms. \u00a0\nSharon Shichor\u00a0is the CEO of\u00a0Eighteen Knowledge Group LLC, your solution and knowledge base for brand building and getting your products in the hands of consumers. With over 15 years of wholesale-retail experience, she speaks the language of Walmart fluently.\nWant to learn more about e-commerce trends? Visit our\u00a0Company page\u00a0and\u00a0blog\u00a0for more on the subjects that affect your company\u2019s daily operations the most!