Digital Marketing
4 Best Industries to Start Your Business
Anyone can start a business. If you have a profitable idea and access to the internet, you can get your business up and running easily.
Customer Journey Map Tips
How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and
Brand Ambassadors to the Milennials
For as long as we could remember brand ambassadors have been responsible for influencing consumers and building brand awareness. Typically, we would see a celebrity
Future of Social Media
Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten
How to Get Your Content Featured on Google Snippets
When a search engine result is displayed on a page, users get a description about the site and relevant information about what type of site
Is Content Still King?
It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing transaction. Gathering
2018 SEO Trends
Companies want to put themselves at the top of the page in terms of search engine results. That means having an SEO strategy that implements
2018 Digital Marketing Trends
In today’s society of ever evolving technology, companies have had to step up their game. It’s all about keeping the consumer engaged. A successful company
Starting an Email Marketing Campaign? Read This Case Study First!
Building a marketing plan for a e-service customer is an ongoing and challenging process. The Eighteen Knowledge Group (EKG) team partnered with GiftCrowd to help
Three Instantaneous Ways to Build Your Brand on Facebook
Since its launch in 2004, Facebook has changed the landscape of social media. It has transformed from common interaction with long lost family and friends
The Frequent Changes to the Google Algorithm
The Frequent Changes to the Google Algorithm The Google Algorithm has changed quite a bit over the years. That is to be expected with the
Choosing an SEO Firm for Your Company
Choosing an SEO Firm for Your Company may not be the easiest task. Knowing that you need SEO is the first step in getting your
SEO Trends You Need To Know For 2017
Search engine optimization (SEO) is a tool businesses use to stay ahead of the competition. In its simplest form, it helps a site’s content rise
Content Marketing vs. Social Media Marketing
Many look at the similarities in Social Media Marketing and Content Marketing and assume that they are the same concept. Although they may overlap in
The New Face of Marketing
Long gone are the times where we would hold our most coveted company secrets away from our consumers. With the rise of the Internet and