How Can You Reduce Product Returns?

Photo by Bryan Angelo on Unsplash Customer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer from increased supply chain costs. There is always the possibility that the goods are no longer sellable. The leniency of shipping return and exchange policies has made it easy for customers. Products may be […]

When I Am Asked How Walmart Does it….

When it comes to retail success I always look at Walmart for ideas and best practices. If you are a retailer there is always something to learn from this biggest big-box phenomenon. If you are a supplier or B2B2C company, you need to know the ins and outs of this giant to be able to […]

2019 E-Commerce Trends: Who’s Selling Online?

Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does not seem to change any time soon, and in fact, appears to be the way of the future. Physical locations have has to adjust and […]

The OmniChannel Approach to Online Pet Sales

The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization of pets. Baby Boomers were the first generation to do so and have become the biggest reason for increased online sales. Millennials are following the trend as well, with a large […]

Shipping Wars: Is There a Real Winner?

When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and you’ll be able to receive free shipping. Not only will it be free, but you’ll get your purchase in two days. To cut costs even more, many businesses are offering […]

What’s Next for Retail Marketing?

Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and interesting to consumers. People are always looking for new experiences and things to try, which means that retailers must innovate. There’s no […]