How to Generate More Sales to Your eCommerce Website

One of the many issues any type of business usually struggle with is sales. Brands thrive on boosting and increasing sales. The same goes for eCommerce websites. Like any business, the goal is to generate more sales. But with Read more

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4 Best Industries to Start Your Business

Getting into some industries is easier than others. You want to succeed. Here are 4 of the best industries to start a business in 2019. Read more
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Customer Journey Map Tips

How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and in stores. TV commercials were the main point of advertising. Newspapers, radios and magazine Read more

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Why your Business Needs to Focus on Sustainable Practices

Understanding your consumer is key to turning a lead into a conversion. Therefore, it’s important that you are in the conversation. To be in the conversation, you have to know what they’re talking about. Consumers focus on many different Read more

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How Can You Reduce Product Returns?

Photo by Bryan Angelo on Unsplash

Customer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer from increased supply chain costs. There is always the possibility that the goods are no longer sellable. The Read more

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2019 E-Commerce Trends: Who’s Selling Online?

Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does not seem to change any time soon, and in Read more

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Future of Social Media

Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten sites frequently. That is nearly everyone, and may go up to 90% in just Read more

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Why You Should Develop a Business Culture, and Quickly!

Richard Perrin, Professor at the University of Nebraska, once wrote “Organizational culture is the sum of values and rituals which serves as “glue” to integrate the members of the organization.” No two businesses can have the same culture. Every Read more

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Brand Ambassadors to the Milennials

For as long as we could remember brand ambassadors have been responsible for influencing consumers and building brand awareness. Typically, we would see a celebrity who was also a customer get recruited to do Influence Marketing for a brand. Read more

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What’s Next for Retail Marketing?

Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and interesting to consumers. People are always Read more

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