How Can You Reduce Product Returns?

Photo by Bryan Angelo on Unsplash Customer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer from increased supply chain costs. There is always the possibility that the goods are no longer sellable. The leniency of shipping return and exchange policies has made it easy for customers. Products may be […]

2019 E-Commerce Trends: Who’s Selling Online?

Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does not seem to change any time soon, and in fact, appears to be the way of the future. Physical locations have has to adjust and […]

Shipping Wars: Is There a Real Winner?

When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and you’ll be able to receive free shipping. Not only will it be free, but you’ll get your purchase in two days. To cut costs even more, many businesses are offering […]

Should Retailers Compete Against Amazon?

Amazon is definitely no push over in comparison to their competition. The e-commerce behemoth is the largest in the world and seems to be swallowing everything in its path. While it’s true there’s no way to compete with Amazon head-on, unless the business is a massive brick-and-mortar store like Walmart, there are other ways to […]

What’s Next for Retail Marketing?

Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and interesting to consumers. People are always looking for new experiences and things to try, which means that retailers must innovate. There’s no […]

Amazon Reviews: Real vs. Fake | How To Tell If Amazon Reviews Are Fake

When it comes to shopping online, people always want to know what they’re getting into before purchasing. Product reviews are the best way to get information from other people like themselves. Instead of relying solely on the polished company description, consumers look for others to discern whether or not the product works as it’s supposed […]

2017 Online Shopping Wars: Redefining Tricks of the Trade

If you can’t beat them, join them. The famous idiom seems to go both directions when it comes to defining who is ahead in the retail game. Is it Amazon or Walmart? Who is the ruler of the online shopping wars? Amazon products are now displayed next to the organic celery. Walmart has become a […]

Amazon’s Transition to a Brick-and-Mortar Furniture Store May Be on the Horizon

Amazon’s transition to a brick-and-mortar furniture store may be on the horizon.  Amazon has come a long way from its early beginnings as an online bookstore. They are constantly evolving and changing the landscape of what is to be an e-commerce business. While they dominate online, they are slowly putting wheels into motion for brick-and-mortar […]

Amazon Continues to Build Their Fashion Empire with Amazon Prime Wardrobe

Amazon is taking their fashion to the next level with the launch of Prime Wardrobe. This “try before you buy” subscription service will be exclusive to Amazon Prime members at no additional cost. They will receive anywhere from three to fifteen items of clothing, shoes, or, accessories. They will only pay for what they want […]