The Future of Ecommerce: Who Survives?

The ever-changing eCommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now more people are using mobile to connect with stores. Social media has also made it possible for businesses to connect with their customers. Facebook, Twitter, and Instagram all have ways […]

How Do Sellers on Online Giants Actually Sell?

When it comes to Online Giants like Amazon, sellers’ have one big concern. That is, how are they  going to get their product in the hands of the consumer? Online retailers  are swamped with hundreds of millions of products and millions of sellers. It’s no wonder that smaller manufacturers feel overwhelmed in the pool of […]

Future of Social Media

Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten sites frequently. That is nearly everyone, and may go up to 90% in just a few short years. From Facebook and Instagram to Twitter and Snapchat, there’s a myriad of […]

Testing

Digital Marketing Strategies A marketing budget allocation is different than what it used to be. What is Digital Marketing? In this age in time, any company needs visibility online. Even when you’re not actually selling a product or service through your website, your brand or service will need to be visible when potential customers are […]

The Amazon Price Check Algorithm, More Harm Than Good?

For the customer, the price is always a big factor when it comes to shopping. It is especially important for Walmart and Amazon customers. They are shopping from the two largest retailers because they advertise the lowest prices available on products. Consumer Packaged Goods (CGP) are starting to take a hit, though, with a price […]

The OmniChannel Approach to Online Pet Sales

The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization of pets. Baby Boomers were the first generation to do so and have become the biggest reason for increased online sales. Millennials are following the trend as well, with a large […]

Shipping Wars: Is There a Real Winner?

When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and you’ll be able to receive free shipping. Not only will it be free, but you’ll get your purchase in two days. To cut costs even more, many businesses are offering […]

Should Retailers Compete Against Amazon?

Amazon is definitely no push over in comparison to their competition. The e-commerce behemoth is the largest in the world and seems to be swallowing everything in its path. While it’s true there’s no way to compete with Amazon head-on, unless the business is a massive brick-and-mortar store like Walmart, there are other ways to […]

What’s Next for Retail Marketing?

Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and interesting to consumers. People are always looking for new experiences and things to try, which means that retailers must innovate. There’s no […]