How to Generate More Sales to Your eCommerce Website

One of the many issues any type of business usually struggle with is sales. Brands thrive on boosting and increasing sales. The same goes for eCommerce websites. Like any business, the goal is to generate more sales. But with all the competition, how does one increase their eCommerce sales rate? This is the question we […]

4 Best Industries to Start Your Business

Anyone can start a business. If you have a profitable idea and access to the internet, you can get your business up and running easily. Starting a business is simple. Making a profit is another subject entirely. The market is saturated with would-be business people. Anyone can launch a website and start selling a product. […]

Customer Journey Map Tips

How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and in stores. TV commercials were the main point of advertising. Newspapers, radios and magazine ads were secondary. Billboards and other outdoor ads enticed some consumers, but stores were the hottest […]

Why your Business Needs to Focus on Sustainable Practices

Understanding your consumer is key to turning a lead into a conversion. Therefore, it’s important that you are in the conversation. To be in the conversation, you have to know what they’re talking about. Consumers focus on many different social and environmental subjects. The internet offers information on everything you could think of. One of […]

How Can You Reduce Product Returns?

Photo by Bryan Angelo on Unsplash Customer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer from increased supply chain costs. There is always the possibility that the goods are no longer sellable. The leniency of shipping return and exchange policies has made it easy for customers. Products may be […]

When I Am Asked How Walmart Does it….

When it comes to retail success I always look at Walmart for ideas and best practices. If you are a retailer there is always something to learn from this biggest big-box phenomenon. If you are a supplier or B2B2C company, you need to know the ins and outs of this giant to be able to […]

2019 E-Commerce Trends: Who’s Selling Online?

Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does not seem to change any time soon, and in fact, appears to be the way of the future. Physical locations have has to adjust and […]

The Amazon Price Check Algorithm, More Harm Than Good?

For the customer, the price is always a big factor when it comes to shopping. It is especially important for Walmart and Amazon customers. They are shopping from the two largest retailers because they advertise the lowest prices available on products. Consumer Packaged Goods (CGP) are starting to take a hit, though, with a price […]

Future of Social Media

Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten sites frequently. That is nearly everyone, and may go up to 90% in just a few short years. From Facebook and Instagram to Twitter and Snapchat, there’s a myriad of […]

Brand Ambassadors to the Milennials

For as long as we could remember brand ambassadors have been responsible for influencing consumers and building brand awareness. Typically, we would see a celebrity who was also a customer get recruited to do Influence Marketing for a brand. We can look all the way back in time and remember these partnerships like the Ramones […]