Amazon - Industry
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How to Generate More Sales to Your eCommerce Website
One of the many issues any type of business usually struggle with is sales. Brands thrive on boosting and increasing sales. The same goes for
4 Best Industries to Start Your Business
Anyone can start a business. If you have a profitable idea and access to the internet, you can get your business up and running easily.
Customer Journey Map Tips
How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and
Why your Business Needs to Focus on Sustainable Practices
Understanding your consumer is key to turning a lead into a conversion. Therefore, it’s important that you are in the conversation. To be in the
How Can You Reduce Product Returns?
Photo by Bryan Angelo on Unsplash Customer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer from increased supply chain
When I Am Asked How Walmart Does it….
When it comes to retail success I always look at Walmart for ideas and best practices. If you are a retailer there is always something
2019 E-Commerce Trends: Who’s Selling Online?
Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans
Brand Ambassadors to the Milennials
For as long as we could remember brand ambassadors have been responsible for influencing consumers and building brand awareness. Typically, we would see a celebrity
In the World of Free Shipping, Who Pays?
It has become apparent to the online retailers of the world, Amazon, Jet and the multichannel retailers as Walmart, Target, and others, free shipping is
Why You Should Develop a Business Culture, and Quickly!
Richard Perrin, Professor at the University of Nebraska, once wrote “Organizational culture is the sum of values and rituals which serves as “glue” to integrate
The Future of Ecommerce: Who Survives?
The ever-changing eCommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now
How Do Sellers on Online Giants Actually Sell?
When it comes to Online Giants like Amazon, sellers’ have one big concern. That is, how are they going to get their product in the
Future of Social Media
Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten
Testing
Digital Marketing Strategies A marketing budget allocation is different than what it used to be. What is Digital Marketing? In this age in time, any
The Amazon Price Check Algorithm, More Harm Than Good?
For the customer, the price is always a big factor when it comes to shopping. It is especially important for Walmart and Amazon customers. They
The OmniChannel Approach to Online Pet Sales
The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization of
Shipping Wars: Is There a Real Winner?
When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and
Should Retailers Compete Against Amazon?
Amazon is definitely no push over in comparison to their competition. The e-commerce behemoth is the largest in the world and seems to be swallowing
What’s Next for Retail Marketing?
Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands
The Downsize of Retail
Prophesies of the retail apocalypse have been widely exaggerated. Big box retailers aren’t dying and neither are malls. However, things are changing. Companies are realizing
How to Get Your Content Featured on Google Snippets
When a search engine result is displayed on a page, users get a description about the site and relevant information about what type of site
Is Content Still King?
It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing transaction. Gathering
Amazon Innovations: Are They the Best of the Best?
When it comes to e-commerce, there is simply no other company quite like Amazon. Take a look at their innovative practices and their future plans.
Amazon Reviews: Real vs. Fake | How To Tell If Amazon Reviews Are Fake
When it comes to shopping online, people always want to know what they’re getting into before purchasing. Product reviews are the best way to get
Walmart Innovations
Walmart is the largest retailer in the United States with over 5,000 stores nationwide. It ranks at the top of all U.S retail sales. But
Amazon vs Walmart—Which Giant Buys Flipkart?
Walmart and Amazon are in fierce competition. It’s a battle between the virtual e-commerce giant and the brick-and-mortar titan. Both retailers have been biting into
The Future of Retail
Retail has significantly evolved over the years. What started as an immense presence in physical locations has quickly shift to online. Ecommerce sites are not
2018 SEO Trends
Companies want to put themselves at the top of the page in terms of search engine results. That means having an SEO strategy that implements
2018 Digital Marketing Trends
In today’s society of ever evolving technology, companies have had to step up their game. It’s all about keeping the consumer engaged. A successful company
E-Commerce and Snacks: Who’s Buying?
With their long shelf life, ease of shipping and relatively inexpensive prices, snacks are purchased more frequently on the internet. Considering the ease of access, it
Is it Time to Leave China
China has experienced rapid economic and social development over the last four decades. The GDP growth has averaged 10 percent per year. This economic boom
Technology Changing the Grocery Game?
As shopping has migrated to the web, how has this trend affected grocery shopping? These days, it’s easy enough to place an order online to
Selling Your Products Online
So you’ve created a great product. Now it’s time to get that product to a bigger audience. The world of online sales can be your
2017 Online Shopping Wars: Redefining Tricks of the Trade
If you can’t beat them, join them. The famous idiom seems to go both directions when it comes to defining who is ahead in the
The Evolution of Selling Furniture Online
We are in age of buying and selling practically anything online. It is no surprise that the furniture industry has also moved to the web.
Black Friday a Make-or-Break for Retailers?
Black Friday is the official kick off for holiday shopping and retailers tend to pull out all the stops. With competitive prices it can be
Starting an Email Marketing Campaign? Read This Case Study First!
Building a marketing plan for a e-service customer is an ongoing and challenging process. The Eighteen Knowledge Group (EKG) team partnered with GiftCrowd to help
Three Instantaneous Ways to Build Your Brand on Facebook
Since its launch in 2004, Facebook has changed the landscape of social media. It has transformed from common interaction with long lost family and friends
Alibaba vs. Amazon: Alibaba a Threat to Amazon?
When it comes to dominating e-commerce, Amazon instantly pops into mind. Alibaba is not far behind as they dominate China. Alibaba vs. Amazon, who wins?
Rich Media: The Ultimate Brand Converter
Static photos and regular text are a thing of the past. Rich media has taken over to create a more engaging experience. The need for
Spencer’s: Can a Specialty Store Survive as a Brick-and-Mortar?
You may walk into a mall and notice stores that were once there are gone. Others may have been relocated. The question that lingers is
Battle of the Furniture E-Commerce Retailers
Battle of the Furniture E-Commerce Retailers We are in an age where people opt for e-commerce retailers versus physical locations. It’s more convenient to shop
The Frequent Changes to the Google Algorithm
The Frequent Changes to the Google Algorithm The Google Algorithm has changed quite a bit over the years. That is to be expected with the
Amazon’s Transition to a Brick-and-Mortar Furniture Store May Be on the Horizon
Amazon’s transition to a brick-and-mortar furniture store may be on the horizon. Amazon has come a long way from its early beginnings as an online
Choosing an SEO Firm for Your Company
Choosing an SEO Firm for Your Company may not be the easiest task. Knowing that you need SEO is the first step in getting your
Amazon Continues to Build Their Fashion Empire with Amazon Prime Wardrobe
Amazon is taking their fashion to the next level with the launch of Prime Wardrobe. This “try before you buy” subscription service will be exclusive
Walmart’s Supplier Management Creates Map of Accountability
Walmart’s Supplier Management Creates Map of Accountability Large and small retailers alike have a responsibility to sell goods that were safely manufactured. As a leader
Walmart is Serious with New Product Content Specifications
With content marketing being the darling of the marketing world right now every major retailer is jumping on board. Product descriptions are the most integral
Walmart Seller’s Guide: Content Marketing to Gain Visibility
To be successful in business right now, a brand has to use content marketing in one form or another to gain visibility. As a Walmart
E-COMMERCE 2017– EXCITING NEW TRENDS
This year, e-commerce will change the retail game once again. In the past, product descriptions, search engine optimization (SEO) and content marketing were the e-commerce
WALMART’S MARKETPLACE: ADDING SUPPLIERS NOW!
Walmart’s Marketplace is constantly looking to add valuable suppliers to its network. If you are lucky, you might receive an invitation to
Walmart is Saying Goodbye to Shipping Pass, Revealing a New Customer Friendly Free Shipping Program
In a highly competitive retail environment, Amazon and Walmart have used varied strategies to outdo each other. Often, these tactics include creating responses to the
Optimize Your Product Descriptions for Amazon
If you’ve bought anything online in the past year, chances are a number of your purchases were through Amazon. The e-commerce retail giant has changed
SEO Trends You Need To Know For 2017
Search engine optimization (SEO) is a tool businesses use to stay ahead of the competition. In its simplest form, it helps a site’s content rise
Walmart and Jet: A Match Made in Heaven?
Earlier this year, Walmart acquired Jet for $3.3 billion. At first glance, the two companies use opposite retail models. Walmart owns the brick-and-mortar space while
Product Description: How Important Is it to Product Visibility?
IMPORTANCE OF A PRODUCT’S DESCRIPTION You have the most amazing product but no one is buying it. You are puzzled. How could this be? You
A Tale of Social Compliance That’ll Keep You Awake at Night
It was about Mr. Sheehan’s bed time. He slipped into his 800-thread count bed sheet. Although he’s never believed it’s actually 800-thread count as advertised,
Does Quality Packaging Really Matter in Online Shopping?
We’ve all heard the term “Don’t judge a book by its cover.” For many consumers, that is exactly what is done to determine the value
The Future of Retail Through the Lens of the Walmart and Jet.com Deal
The Future of Retail Through the Lens of the Walmart and Jet.com Deal The 3-Billion- dollar deal that joined Walmart and Jet.com is the beginning
Marketing’s Role in Supply Chain Management
Marketing’s Role in Supply Chain Management A Supply Chain Management (SCM) team’s job is to supervise materials, information and finances related to getting goods in the
What Happened to the Sales and Marketing Industry?
What Happened to the Sales and Marketing Industry? Align Sales and Marketing Teams – Maximize ROI and Marketing Efforts! It used to be that the Sales
The Forgotten Value of Publicity
Often confused with its counterpart, advertising, publicity is much more powerful. Specifically, publicity uses direct communication with the media. News releases and email sent out
Keep Your Millennial Customers by Engaging the Way They Want You To!
The way customer service is delivered has changed drastically since the introduction of the millennials in the workplace. It is no surprise that the largest
Content Marketing vs. Social Media Marketing
Many look at the similarities in Social Media Marketing and Content Marketing and assume that they are the same concept. Although they may overlap in
The New Face of Marketing
Long gone are the times where we would hold our most coveted company secrets away from our consumers. With the rise of the Internet and