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How to Generate More Sales to Your eCommerce Website

One of the many issues any type of business usually struggle with is sales. Brands thrive on boosting and increasing sales. The same goes for …

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4 Best Industries to Start Your Business

Getting into some industries is easier than others. You want to succeed. Here are 4 of the best industries to start a business in 2019.
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Customer Journey Map Tips

How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and …

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Why your Business Needs to Focus on Sustainable Practices

Understanding your consumer is key to turning a lead into a conversion. Therefore, it’s important that you are in the conversation. To be in the …

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How Can You Reduce Product Returns?

Photo by Bryan Angelo on UnsplashCustomer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer …

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When I Am Asked How Walmart Does it....

When it comes to retail success I always look at Walmart for ideas and best practices. If you are a retailer there is always something to learn from…

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2019 E-Commerce Trends: Who's Selling Online?

Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of …

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Future of Social Media

Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten sites frequently. …

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The Amazon Price Check Algorithm, More Harm Than Good?

For the customer, the price is always a big factor when it comes to shopping. It is especially important for Walmart and Amazon customers. They are …

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How Do Sellers on Online Giants Actually Sell?

When it comes to Online Giants like Amazon, sellers’ have one big concern. That is, how are they  going to get their product in the hands of …

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Brand Ambassadors to the Milennials

For as long as we could remember brand ambassadors have been responsible for influencing consumers and building brand awareness. Typically, we would…

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In the World of Free Shipping, Who Pays?

It has become apparent to the online retailers of the world, Amazon, Jet and the multichannel retailers as Walmart, Target, and others, free …

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The Future of Ecommerce: Who Survives?

The ever-changing eCommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online …

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Why You Should Develop a Business Culture, and Quickly!

Richard Perrin, Professor at the University of Nebraska, once wrote “Organizational culture is the sum of values and rituals which serves as “glue” …

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The OmniChannel Approach to Online Pet Sales

The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization …

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Shipping Wars: Is There a Real Winner?

When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and…

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Should Retailers Compete Against Amazon?

Amazon is definitely no push over in comparison to their competition. The e-commerce behemoth is the largest in the world and seems to be …

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What’s Next for Retail Marketing?

Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must …

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The Downsize of Retail

Prophesies of the retail apocalypse have been widely exaggerated. Big box retailers aren’t dying and neither are malls. However, things are …

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How to Get Your Content Featured on Google Snippets

When a search engine result is displayed on a page, users get a description about the site and relevant information about what type of site it is. …

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Is Content Still King?

It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing …

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Amazon Innovations: Are They the Best of the Best?

When it comes to e-commerce, there is simply no other company quite like Amazon. Take a look at their innovative practices and their future plans.
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Amazon Reviews: Real vs. Fake | How To Tell If Amazon Reviews Are Fake

When it comes to shopping online, people always want to know what they're getting into before purchasing. Product reviews are the best way to get …

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Walmart Innovations

Walmart is the largest retailer in the United States with over 5,000 stores nationwide. It ranks at the top of all U.S retail sales. But for some …

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Amazon vs Walmart—Which Giant Buys Flipkart?

Walmart and Amazon are in fierce competition. It's a battle between the virtual e-commerce giant and the brick-and-mortar titan. Both retailers have…

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