Amazon - Industry

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Customer Journey Map Tips

How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and

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Future of Social Media

Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten

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Testing

Digital Marketing Strategies A marketing budget allocation is different than what it used to be. What is Digital Marketing? In this age in time, any

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The Downsize of Retail

Prophesies of the retail apocalypse have been widely exaggerated. Big box retailers aren’t dying and neither are malls. However, things are changing. Companies are realizing

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Is Content Still King?

It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing transaction. Gathering

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Walmart Innovations

Walmart is the largest retailer in the United States with over 5,000 stores nationwide. It ranks at the top of all U.S retail sales. But

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The Future of Retail

Retail has significantly evolved over the years. What started as an immense presence in physical locations has quickly shift to online. Ecommerce sites are not

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2018 SEO Trends

Companies want to put themselves at the top of the page in terms of search engine results. That means having an SEO strategy that implements

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2018 Digital Marketing Trends

In today’s society of ever evolving technology, companies have had to step up their game. It’s all about keeping the consumer engaged. A successful company

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Is it Time to Leave China

China has experienced rapid economic and social development over the last four decades. The GDP growth has averaged 10 percent per year. This economic boom

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The Forgotten Value of Publicity

Often confused with its counterpart, advertising, publicity is much more powerful. Specifically, publicity uses direct communication with the media. News releases and email sent out

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